Running a business has a way of engulfing your life. Its easy to lose yourself in the purpose and vision of your business. How do you make your business a true representation of you without losing yourself. How do you find balance. Here's 4 ways to stand out from the crowd without losing who you are.
Know Where Your Power Lies
If you're anything like me, you're more than a little introverted. You may not know how, or even want to compete with all the noise out there on the internet. Guess what? You don't have to. Your power lies in standing firm in who you are. Loud may see quiet as a disadvantage. But, your power is in your quiet, gentle-natured, introverted self.
What may seem as a liability in one arena is considered an asset in another. I remember reading this in The Art of War for Women, "A general must take into account not only her opponent, but the terrain on whither battle will be fought." This battlefield (the Internet) will present advantages and disadvantages for both the loud and the quiet. Your responsibility is to understand the battlefield.
Find Your Strengths and Weaknesses
To be effective on the battlefield, you must be in the right position to make the best use of your strengths and weaknesses. But, you need to know what they are first. The Voice Bureau has a great test that helps you find what really matters to you and tells you how to incorporate your strengths and values into your business. Click HERE to subscribe and get the link to take the free test.
I took the quiz and learned that I value Excellence, Security and Intimacy in my business and I was given tips on how to use these values to promote my business and well as what to watch out for. Take the quiz and use the information to determine what comes naturally to you. The scores will help you determine which business marketing, selling and social media tools are right for you and your business. Click HERE to subscribe and take the quiz.
Use the Right Tools
To understand where you can make the most impact, you have to know your strengths and weaknesses and where and how to use them to have optimal impact. Think about the platforms you're using and decide if they're the right ones for you. Checking your website analytics can tell you where your message is most effective.
I've never liked having my picture taken. This means you may never see me hosting a podcast or in a video on YouTube. At this point it just isn't something I feel I could use effectively for my business. I love research and writing, so a blogging platform is where I'm comfortable. That may change in the future, but right now this is where I feel the most comfortable and this works best for my strengths and weaknesses.
What do you feel comfortable doing? Don't let 'experts' tell you where you should be. You and your designs will stand out when you do what comes naturally to you. That's where you'll shine.
Fight the Good Fight
Every yarn crafter is not your customer. Trying to be like someone you admire may get you their customers but it won't help you keep them. This is your business create a unique experience for the knitters and crocheters you design for.
Use the platforms where your natural talents and abilities shine. Don't lose yourself in all the hype out there on the internet. Show your personality and use your voice and your audience will find you. If your platform is right for you, it's right for them.
Sticks & String,