I’m going to be honest. Sometimes I really hate blogging.
I think there’s times when you hate it too. We’re not alone. I read that 95% of people who blog go through periods of hating to write or wanting to quit blogging all together.
The biggest lesson I learned about blogging is that writing is a learned skill. It just doesn’t come naturally to me. I found out that it takes a lot of bad writing before you find your rhythm and the process of blogging gets easier.
One reason blogging is so hard is because there’s so many different types of writing styles. It’s no easy task to figure out and master these communication methods.
Before you even sit down to write, you have to decide which style you’re writing in:
This is informational writing. Most textbooks, research papers, news stories, encyclopedias and instruction manuals use this style of writing. This style of writing simply communicates information.
This is the type of writing you find in pattern instructions. It simply and clearly gives crafters the information they need to duplicate the design.
This style of writing describes an action, object, person, place, event or sense. Descriptive writing can be romantic, detailed or personal. It can evokes feelings and invites the reader into the moment.
Descriptive writing is also called Romance Copy. Designers use it to describe their patterns and it helps the crafter see themselves creating, wearing or giving the finished project. I have a workbook in the Resource Library to help you write your pattern Romance Copy.
This is when the writer tells a story. This style has characters, actions, dialogue, plots and a setting. It’s the type of writing you find in novels, scripts, plays, stories and legends.
Narrative writing can be found in your business’ brand story or any where you use storytelling. It uses your creativity and imagination to get your audience to recognize themselves in your story and engage with you.
The main function of persuasive writing is to convince. This style is used in sales copy. It’s used in advertising, landing pages and you use it when you’re promoting your new pattern, service or project.
Persuasive writing is the art and science of strategically delivering words to get crafters to take action. That action could be to buy a pattern, sign up for your newsletter, follow you or share a post on social media.
I bet you use all of these styles in the process of writing, promoting and selling your patterns. There’s a lot to consider when you sit down to write.
More reasons to hate Blogging
There are a lot more reasons to hate blogging. Those listed above are just some of the technical reasons. Here are some more common ones:
You're not good at writing:
Writing takes practice. It doesn’t come easy to most of us. One way to make it easier is to think of writing as a conversation you’re having with your Ideal Customer. If you don’t have an Ideal Customer Avatar, I’ll help you develop one with Design Your Brand Workbook.
If you can have a conversation, write an email or explain a technique, you have the ability to write a decent blog post. Don’t overthink the process and write in a way that comes natural to you.
Its time consuming:
I can understand this one. It takes a lot of time to produce quality blog content. The topic planning, researching, outlining, writing, editing, re-writing, proofreading, creating blog and social media images, headlines and snippets takes a lot of time and effort.
But, writing and blogging is a necessary part of drawing the right audience. You don’t have to write blog posts, (I’ll give you some writing alternatives below) but you have to create content that attracts your ideal audience.
You don’t know where to start:
This one is easy. Take a look at the subjects you want to cover on your website and start brainstorming topics. Go to Survey Monkey, create a survey and ask your readers what they want from you.
Ask yourself, who you’re writing for? What questions are crafters asking about what you design? What industry topics interest you? Bounce ideas off crafty friends and colleagues.
There’s already a lot of content out there:
That’s true. Whatever you write about, there’s a chance someone else has already covered it and that’s okay because you’re the only one who can put your spin on it.
Write what you want and what appeals to your audience and sprinkle your own seasonings to make it uniquely yours. The way you string words and phrases together makes any topic new and refreshing, so don’t stress over whether or not it’s been covered.
The truth of the matter is this; if you want to grow your pattern design business, and you have a website, your audience expects you to have something to say. They expect you to communicate with them. They expect you to have a point of view. Don’t be afraid to give it to them.
When you don’t like writing
The problem with having an online design business is that communicating with your audience and promoting your patterns is a necessary part of doing business. It’s just basic marketing.
If you find yourself avoiding writing blog posts more and more, it may be time to reevaluate why you’re doing it and try to find a different style of communicating. You may be better suited to using one of these methods of communication:
Dictation into software:
Talking into and letting your device do the writing produces an informal, conversational style blog post and is a great way to get your first draft out. All that’s left is the editing.
Video Blogging or Vlogging:
If you aren’t shy or introverted and enjoy being in front of a camera vlogging could be a better fit than writing.
If you’re funny, articulate and have a great speaking voice this style of communication may be right for you.
Image Heavy Posts:
This is a great way to share your creative process and progress of your projects without doing a lot of writing.
Product Round-ups, Lists or Reviews:
Yarn, tools and product reviews are a great alternative to researching, creating and writing content. And, it’s a great way to use affiliate marketing.
If you also do photography, pattern writing, test knitting, tech editing or any other related service, having a comprehensive services page with a contact form may be the way to go for you.
Microblogging may be a great fit to write and share short relevant posts or great images on social media or in your regular newsletter.
If you only want to write occasionally, guest blogging may be something to look into. I wrote one myself. Go over and take a look and share it with your designing friends.
You can use one or a combination of any to these communication styles as long as you’re reaching out to your audience on a regular basis.
How to find value in Blogging:
Blogging in any form is an incredible marketing tool that you can use to help build the pattern design business you’ve always wanted. It’s creatively challenging and offers the opportunity to hone your communication and presentation skills. It helps you engage with your audience and gives you the opportunity to cultivate new friendships.
Here are a few more benefits to Blogging
You create your own magic:
Blogging is an opportunity to tell your story and to present your own point of view on all things yarn, design and creativity. It’s your blog to present whatever suits you and your audience.
It supports a cohesive brand:
Know what you want your blog to be, define it and work to make your purpose clear to crafters. Consistency is key when building a thriving design business so create content regularly.
Blogging gives you courage:
It can be a little scary to put your thoughts, opinions and knowledge out there. The great thing about blogging is the more content you create, the easier it becomes to put yourself out there.
Blogging gives you a platform to build your communication skills, build your courage and communicate and engage with your readers. Let them get to know you, give them awesome content they can use and learn from. Give them a kick-ass craft experience.
Blogging is a great marketing tool and a necessary evil in online business. It's one of the mainstream ways you can communicate with your audience but that doesn't make it any less a pain.
More reasons to keep writing
- Explaining something improves your understanding of it
- Blogging helps you stay focused on your Target Audience
- Writing helps you dig deeper and do better work
What is it that you hate about blogging or writing? Let me know below and share this with yarn creatives who hate too.
Sticks & String,