Owning a Crochet or Hand Knit Pattern Design company seems glamorous at first, but if you’re serious about making your mark in the yarn industry, you have to take laying a solid foundation for your business seriously.
Your business foundation is the nuts and bolts of what’s really important in building a thriving business. If you give yourself a solid place to start, the opportunities can be endless.
The Bad News
You probably don’t need me to tell you how easy it is for businesses to start and fail. Forbes Magazine says that almost 80% of small businesses don’t make it past the first three years. If you own an online business, the failure rate can climb to 95%.
Many designers can get discouraged by statistics like these, but there’s really a simple explanation behind them. Starting a business is easier now than it’s ever been because the internet and social media have leveled the playing field. You now have the ability to reach crafters from around the world with a single click.
This also means that quite a few people assume its easy to create a few patterns and make money quickly, instead of taking the time to really build a foundation for a business that lasts.
It doesn’t matter if you’ve been designing for 10 years or 10 days, there are basic elements you should have in place to strengthen and reinforce the structure of your business.
The Good News
If you’ve been in business a while you may find that some aspects of your business foundation work very well while others may need some fine tuning. This is perfectly okay! It’s all part of the process of creating a thriving pattern design business.
One thing’s for sure, you don’t want to build your business on a shaky foundation. If you do, you’ll learn that just like footsteps on a sandy shore, the tides of change and trouble will wash your business out to sea.
The Secrets of a Thriving Business
You’ve seen them. The brands that customers love and the competition admires. The people behind these brands seem happy, focused and sure of their products. You wonder what’s the secret is behind their business. You ask yourself: What am I missing?
The secret to a thriving business isn’t a secret at all. All successful businesses have mastered the same elements. When you look around at the businesses that are thriving, they all seem to have these hallmarks:
- Having a clear Purpose
- Having a clear Brand Identify
- An understanding of their Audience
- The ability to produce products targeted to their customer
- Visual Brand Consistency
- Having an engaging Brand Persona
How do you get these hallmarks; by laying a solid foundation to them build on. You can lay your own foundation by enrolling in The Designer Business Blueprint. The Designer Blueprint is a foundation building experience that will give you the clarity you need to make the right decisions when it comes to:
- Developing your Brand Message
- Creating engaging Blogging Content
- Identifying and Engaging with your Ideal Audience
- Marketing your Patterns, Products and Business
- Creating an effective Social Media Strategy
- Writing engaging Newsletters
- Creating opt-in Lead Magnets that attracts the right crafter
By enrolling in the Designer Blueprint, you’ll lay a foundation that’s built to last and one that you can build a thriving pattern design business on no matter where you are in your designing journey. Click HERE to learn more.
Sticks & String,