What does your Website say about your Business?

I hated my old blog. It didn’t represent my brand message or accomplish what I set out to do with L Knits. 

It's time to take an honest look at your website and determine if it was a true representation of your brand message, what you design, and who you design for. What does your website say about YOU?

Your answer to this question affects your attitude toward your business, how crafters perceive you and how successful you can be as a designer.

I asked myself this question and decided I needed to seriously redesign the L Knits website. I felt like I was inviting people into my business and it was messy and covered in cat hair.

I took matters into my own hands and designed a website that represents my style, values and message. My numbers are way up and I have a renewed passion for the craft of helping you be the most profitable designer you can be. 

Reflecting on your own answers can help point you in the right direction,  show you that you’re on the right track, or, show you that your website needs a little tweaking. 

Your website is a reflection of your business, your values and creative talent. Let’s make sure crafters get the right message. 

Here are 5 elements to consider:

1. Be Focused

  • What you blogging about? 
  • Are your topics, blog posts and interests clear and understandable?

Focusing on a few areas of interest is the key to attracting and maintaining readers. Specializing in a narrow niche helps build your credibility and demonstrates your expertise.

The truth is, you can’t blog about everything that interests you and still attract a targeted audience for your patterns and products. Offering a limited number of subjects shows that you’re organized and you know what you’re talking about.

Think of your blog as a magazine and create content for topics that fit together. If you’re a designer that also tech edits, combine the two subjects. Your topics need to fit neatly under an umbrella because crafters want a simple, focused blog. 

A narrow niche is the key to building an audience and standing out from the competition.

2.  Be Original

  • Who are you?
  • What do you create that’s worth sharing?

We all want our blogs to be successful, unique and be appreciated for the hours we spend creating content.  

You may think the popular blogs have the right plan for success and you may be tempted to duplicate some of their elements. Doing this prevents you from creating a blog that showcases your best talents in a way that’s a true representation of you. 

Being true to yourself and authentic with your audience builds trust and trust means more sales. The best way to be seen and heard is through your own distinct personality, style and way with words. This authenticity builds a connection between you and your ideal audience. 

3. Be Realistic

  • Do you have what it takes to create the vision you have for your blog and business?
  • If not, are you wiling to learn the skills necessary to create your vision?

Sometimes we can be too hard on ourselves. When we see success happening for others, we think if we just do what they’re doing we can have a little success for ourselves. This never works in the long term. 

I want you to take an honest look at your current blog and think about whether or not it fits who you are and the vision you have for your design business. If it does’t, ask yourself how can you get the skills you need to turn your blog into the vision you have for it. 

Perhaps you design patterns but you also want to dye and sell yarn. What skills will you need to make this a reality? Craftsy and Creative Live are great places to start. 

4. Have a Mission Statement

  • What is the purpose of your business?
  • Who's your audience?
  • How will you use your website to build your business?
  • What are you communicating to your readers?
  • What do you want to accomplish?
  • What’s the image you want to convey?
  • What’s you brand’s look, style or vibe?

Write down the vision for your business and make sure your website is getting the message across.  

Use your Mission Statement to guide the actions you take as a professional designer. It’ll spell out your overall goals, provide a path for you to follow as well as help you make the right decisions for your business.

Your mission is the framework for the strategic growth of your blog and business. It’s the goal of what you want your pattern design business to be.

If you’re having trouble with figuring out the mission and purpose for your business, Design Your Brand is for you.

The framework building exercise in Design Your Brand will walk you through the process of developing a mission statement for the type of business you’ve always wanted. Click HERE to learn more.

5. How does your Website Look?

  • When you look at your blog do you like what you see?
  • What does it say about you and your design style?

It’s important to take a look at your website’s overall look and feel. The look and style of your blog matters when it comes to attracting traffic. Start by making sure your business name and images communicate exactly what you want them to. 

Your website is the home for your pattern business. What do you want it to look like? Having a site that’s a true representation of you and your business is the key to standing out from the crowd. 

Creating an online mood board of your favorite colors, fonts and images. Pinterest is a great place to start to collect digital images. I have a creative Inspiration Board and a Color Board to help you. 

Once you figure out the style elements of your website, the Creative Market is one of my favorite places to get blog images and templates.

Take a hard look at your site andask yourself if it’s measuring up. What’s it saying about you? Sign up to get your FREE ‘Creating a Blog that’s Uniquely You’ Workbook from the Resource Library and start creating a website that’s a true reflection of you. 

Sticks & String,
Lori