Almost 50 million businesses are started every year, and experts say three out of four of those businesses will fail. The pressure to achieve against those odds can be enormous, and the stress in building your pattern design business can be debilitating.
Most of us are in this journey alone. Between the constant market pressures and changes in social media algorithms, it can be hard to enjoy the passion of knitting/crochet and the process of designing awesome projects.
How many conversations have you had about your work and watched excited expressions turn into blank stares? What do you do? You stop talking about your work, but you still have the need to celebrate and even occasionally vent, just as we all do, to relieve stress.
What helps is having a supportive community of friends, family and colleagues who will cheer you on and help you jump the hurdles of entrepreneurship. But, where are they?
I have an exercise in this article that will help you discover the cheerleaders who are right under your nose.
The Big Secret to reaching the next level in your Pattern Design Business
Reaching the next level takes more than designing great patterns and implementing the right branding, marketing and sales techniques. It takes the right mindset and a great community of people who believe in you.
What you think about you and the support of your friends and family can play a huge role in helping you achieve success in your pattern design business and avoiding burnout.
Just as it takes a village to raise a child, it takes a supportive community to reach the next level.
The importance of having Cheerleaders
If your read my ‘All about Lori’ post, you know I was a cheerleader in high school.
I didn’t realize how important cheerleaders were to the success of the football or basketball teams until years later when my son played high school football.
He told me that if they felt defeated or over-matched, turning around and seeing those incessantly optimistic cheerleaders encouraging them and getting the crowd excited about the game was enough to make them think they were warriors.
Just like any sports team, you'll need cheerleaders who will encourage, support and root for you.
In order to reach the next level in your business, It’s important that you are surrounded by people who will:
- Cheer you on
- Hold you accountable
- Provide valuable resources
- Model what’s possible
- Inspire you to aim higher
There are enough naysayers, pessimists, worrywarts and negative nellies who’ll try to consciously or unconsciously hold you back. Not because they’re bad people, but because they’re scared of anything that could change or jeopardize your relationship with them.
I’m not talking about haters who don’t know you but just want to make themselves look better by making you look bad. I’m talking about the people who know and truly care about you.
Our friends and family get used to us satisfying a particular role and it can make them uncomfortable to see that you want something different. This is why it’s so important to have a community of people who support and cheer for you.
Who’s your Cheerleader?
Support can come from many different sources, but there are four types that are essential:
- True Believers are your fan club. They recognize your potential, offer encouragement and celebrate even your tiniest success. They’re the ones who say, ‘Go for it’.
- Confidantes are your sounding boards. You can talk to them about anything. They’re the ones who say, ‘I understand’.
- Way Showers are role models. They’re the proof that what you want to achieve is possible. They can be people you know, have only read about or admired from afar. They say, ‘You can do it too; let me show you how’.
- Messengers deliver valuable information. They have ideas, tips, techniques or ways to help you get there. They say, ‘I can help’.
There will be times during this entrepreneurial journey that you’ll need to somebody to turn for support and encouragement. Now’s the time to make sure you have the support you’ll need to help you get to the next level in your business.
Support Network Building Exercise
I want to you have everything you need to achieve all your goals for your Pattern Design Business, including building a nurturing support system that will cheer for your and encourage you to reach the next level of success in your business.
Find out who’s cheering for you and where you need more support. This exercise is so important because it will help you profile the people you can count on and realize the type of support they offer you. You need this information because there will be times when you'll need to be encouraged, understood and heard.
This exercise will help you determine who's cheering for you and where you can turn for support and encouragement. No sign up necessary.
There’s a book I’ve been reading that helped me develop this community of Cheerleaders exercise. It’s: Overcoming Underearning by Barbara Stanny. You can click the link to learn more about it.
I purchased this book thinking it would be just another self-help book without much substance. Boy was I WRONG! What it teaches about communities, is worth the $10 bucks I spent on it.
If you want 15 Awesome Ideas to grow your Pattern Design business, fill out the form below.
Sticks & String,