Hi there! I’m Lori

A Crafty Business Consultant, writer, yarn lover and fanatical knitter who's dedicated to helping creative Hand Knit and Crochet Pattern Designers sell more patterns and Build, Master and Grow more profitable businesses. Get to know me HERE. 


I know all too well the struggle between wanting to express your creativity through yarn and trying to build a solid and profitable business that supports you and your family. Like you, I've had to work a job (or 2) and come home to a family who needs me while designing and working with yarn in spare moments, I know you're hoping for the day when you can dedicate your best and most productive hours to your craft.

There's good news! That day may be closer than you think. The internet has leveled the playing field and made it possible to grow a more profitable Yarn related Business that uses of all your creative talents, interests and abilities. If you have the vision, you can build a profitable creative business using tried and true marketing, branding and business principles geared specifically for the yarn industry.

It's been a huge learning curve to get L Knits where I've always envisioned it to be. I've learned a LOT and grown a LOT as a craft entrepreneur and can't wait to share it all with you so you can miss the business sinkholes I climbed out of and get to where you want to be. 

The yarn industry operates from the heart so most of the success messages out there don't apply to our industry. I will help you reach your customer with a heart centered approach by concentrating on the 3-P's of the Yarn industry. 

  • People - I'm here to help you attract the right creatives and draw them to your business
  • Process - L Knits is here to help you create systems that help streamline the way you create and do business
  • Product - I'm here to help you specialize in a creative yarn related area that helps you stand out and influence the market in a profitable way

So, whether you're just starting, up and running or ready to take your business to the next level, I’ll be here to share with you and help guide you along the way with actionable tips, inspiration and great information that's specific to what you do. My very first lesson was this:

The first step in growing a more profitable business is making sure it's built it on a solid foundation by making sure your Branding is in order.

Got a No Audience - No Traffic - No Sales Problem??

Here's your Solution!

  • Before you Design another Pattern
  • Before you Develop a Launch Strategy
  • Before you Market and Promote

You have to BRAND!

DESIGN YOUR BRAND is a 241-page workbook that guides you-by-step to create a more profitable Pattern Design Business.

Get your 17-page sampler from the Resource Library. Get the password by subscribing below.