Hi there! I’m Lori

I'm a Yarn Lovin, Crafty, Creative Business Advocate who's just doing what I 💖 Helping Crafty Designers, Makers and Artists like you start, run and grow a more profitable business.


It’s hard to believe now, but most creatives never considered the possibility of making a real living around their love of craft

When I started crafting and designing, there wasn’t anywhere to go to get the specialized information that could help me start, run and grow a more profitable business. Even as a marketing and fashion design major, there was specific information that I needed about crafters, branding and marketing that just wasn’t available. That left budding creatives like me feeling as though a full-time profitable business around my love of craft and design was out of reach.

Being a lifelong creative and new designer, I was frustrated with the lack of resources, I thought there should be somewhere creatives could go that would help them build sustainable businesses. That was the spark that created L Creatives.

I decided to create the resource I wish were available when I needed it: A place where creative crafters could go to understand the business of branding, marketing and sales.

I am here to help budding and established crafty designers, makers and artists like you, start, run and grow more profitable businesses. Whether you’ve been with me since the beginning or are just learning about L Creatives, I’m so grateful for the support and encouragement of this amazing creative community.

Sticks & String,


One of the very first steps in building a profitable business is getting to know your audience!


  • Learn why a targeted audience is important to the success of your pattern business. 
  • Discover the four types of crafting audiences and which one is right for you.
  • Learn how to use audience statistics to design your Ideal Crafter Profile and create your perfect audience.
  • Find, reach, engage, market and sell to the perfect audience for your business

Click HERE to learn more and get your copy.