The L Knits Business Shop offers resources that help Yarn Craft Designers, Artists and Makers Sell More and Grow their Business.
Invest in your Success!
Success and profitability are the results of investing in the growth of your yarn craft business. For less than the price of yarn, you can get the Tools and Resources you need to help build and grow a more profitable Business.
Design Your Brand
Design Your Brand
Design a Yarn Craft Business Crafters Love to Love!
Before you Design and Promote another Project……
Before you write another Blog Post…..
Before you plan your Social Media content…..
Before you send out another Newsletter …..
You have to Create a BRAND that Attracts and Engages!
Here's your opportunity to create a fully Branded Business for the price you would spend on yarn. DESIGN YOUR BRAND guides you step-by-step through the process of designing a business that showcases your talent and helps you attract and market to the right crafters and customers.
DESIGN YOUR BRAND
This 241-page workbook will help you brand and create a Business Crafters Love to Love.
Design Your Brand is a self-guided 6-part Branding Experience for Designers, Makers and Artists that will take you from defining the true purpose and mission of your business to crafting a fully developed Brand that attracts and engages the right Crafters for your business.
Check out what's included:
In the Introduction, you’ll gain a clear understanding of why Branding is so important and how it contributes to the Crafting Experience.
You’ll understand the 4-Elements of Branding that make your Business unique and how they work together to help your Marketing Strategy.
PART ONE: DESIGN YOUR FRAMEWORK
All successful and profitable businesses have one thing in common; a fully developed Framework.
In Part One, using the specially designed worksheets, you’ll work through and establish your business Mission, Vision, Core Values and learn how to use them to make your Yarn Craft Business different from any other and learn what you're really selling (Hint: it's not just your project).
Click the picture below to instantly download the Table of Contents for DESIGN YOUR BRAND.
PART TWO: DESIGN YOUR AUDIENCE
Part Two focuses on truly understanding your audience and crafting a customer profile for the type of Crafters you want to design for and attract to your Pattern Business.
Now that you have a clear picture of your Mission and Vision, you can design the audience that’s right for you.
You’ll use worksheets that ask you questions specific to the yarn industry.
As you work through the exercises, you'll find and interact with the Crafters you want to attract. Completing this section is one of the best ways to discover exactly what your audience wants you to design. This section is aslo available a la carte. Click HERE to see Design Your Audience.
PART THREE: DESIGN YOUR BRAND IDENTITY
You’ve built your Framework and you know your Audience (Parts one and two). Now its time to hone that business personality and represent who are visually.
After completing Part Three, you'll have a visual identity and brand voice that clearly and accurately shows who you are and attract the right crafters to your business.
You’ll know why a your Brand Identity matters and go step-by-step through each elements like your:
- Business Name
- Business Personality
- Writing Style
- Brand Colors
- Images and Templates
You’ll use these elements to differentiate your business for instant recognition and craft a cohesive craft experience. This section is also available a la carte HERE.
PART FOUR: DESIGN YOUR TOUCHPOINTS
Part Four is all about your online presence. You’ll evaluate your Website, Social Media and Email/Newsletter content and how crafters interact with you.
You’ll make sure you’re sending the right message to the right people and that you have a cohesive online presence.
At the end of this section you’ll know where you’re reaching out and touching your audience and the message you’re sending them.
PART FIVE: YOUR BRAND REVEIW
Part Five is where you start to put it all together to create a Pattern Design Business that’s an authentic representation of what you design and the crafters you design for.
This is where the ‘AHA’ moment happens. This section is where you see al your hard work come together to create an awesome craft experience for your target audience.
PART SIX: PLAN YOUR BUSINESS
By the end Part Five you'll have a clearer picture of your business as a Brand and its place in the yarn community.
Part Six is where you plot for yarn world domination. Answer the questions and use the worksheets to make a growth plan for the success of your business. If you have a vision for your business, here is where you outline it and give yourself a plan to achieve.
DESIGN YOUR BRAND is a comprehensive Branding Experience that will change the face of your Yarn Craft Business. There's so much content in these 241 pages that it can seem overwhelming. Just take one sction at a time. It's designed so that each section builds on the next. Remember, I'm just an email away at LKnits1@gmail.com if you need help.
Who is DESIGN YOUR BRAND for?
This self-guided branding experience is designed for you if you:
- Want to start planning, or reset, your business vision and purpose
- Want to create an awesome brand identity
- Want to attract and engage your ideal crafting audience
- Are excited about doing the ‘homework’ required to create an authentic brand
- Want to establish your pattern business with the support of a community
- If you work well with prompts and questions that get you thinking
- If you have the desire and energy to continue to promote and grow your brand after you spend the time truly designing the right business for you
Click HERE for Francoise Danoy of Aroha Knits review of DESIGN YOUR BRAND.
Are you ready to DESIGN YOUR BRAND?
Get your copy now!
To Download DESIGN YOUR BRAND:
After your guaranteed purchase, your workbook is immediately available for download on your Order Confirmation Page to print or fill-out online. You’ll also automatically receive an email with a 24-hour link.